The amendment also clarifies how a business must facilitate a consumer’s to exercise their right to opt-out and prohibits: The amendments include the provision for an optional CCPA opt-out icon that may be used in addition to a “Do Not Sell My Personal Information” link. Again, I hope is keeping a list of all this deceptive shit, so come July, he’ll strike with furious anger at the transgressions. This is trying to trick Californians into not exercising their CCPA rights to bar companies from selling their personal data. The California Attorney’s office passed amendments to CCPA in March 2021 that banned dark patterns that have “the substantial effect of subverting or impairing a consumer’s choice to opt-out”. The CCPA also excludes the transfer of data to a third party in the context of a merger from the definition of sale. When a business designates another business as a service provider, then sharing personal information with the entity is not categorized as a ‘sale’. However, this definition excludes anyone with who a business discloses a consumer’s personal information for a business purpose under a written contract that contains specific clauses i.e. Third-party means a person or entity other than the business collecting personal information from consumers. What does ‘sell’ and ‘third-party’ mean in the CCPA?Īs per the CCPA selling or sale of personal information includes renting, disclosing, releasing, disseminating, transferring, or communicating personal information to another business or a third party for “monetary or other valuable consideration.” Note that the definition of selling does not have to involve a payment made in exchange for personal information.
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